The Grundig Story |
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Introduction Contd...Together, they were seen as a force which could unleash the potential of the Grundig brand and ensure profitability too. The joint venture would try to capitalize on Grundig's proven R&D capabilities as well. The deal could save the Grundig brand and could continue to make available cutting-edge electronic products for which the Grundig brand was famed, even if under non-German ownership. The joint venture would also be likely to expand the brand's horizons beyond Europe. Background Note
In the post-war years, Germany was under the full control of the Allied forces4 and the production and sale of radios was not permitted. In 1946, Max launched the Hienzelmann - a radio kit which customers could put together (technically, the Hienzelmann was not a radio and hence evaded the ban).
4] During the Second World War, UK, France, and later the US formed the allied forces that fought against the Axis powers - Germany, Italy, and Japan.
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